Closing Deals: The Follow-Up Strategy

Closing deals is a critical step in the freelancing process, but it doesn't always happen on the first try. An effective follow-up strategy can turn potential leads into paying clients by keeping you top of mind and demonstrating your commitment. Here’s how to master the art of following up without being pushy.

Why Follow-Up Matters

• Demonstrates Persistence: Following up shows that you are genuinely interested in the client’s project and are willing to put in the effort to secure the deal.
• Reminds Clients of Your Offer: Clients are often busy and may forget about your proposal. A follow-up serves as a gentle reminder.
• Builds Trust: A well-timed follow-up can build trust and demonstrate professionalism, making clients more likely to choose you.

Key Elements of an Effective Follow-Up Strategy

1. Timing is Everything

• Initial Follow-Up: Send a follow-up message 2-3 days after your initial proposal or outreach. This timeframe is usually appropriate to remind the client without seeming impatient.
• Second Follow-Up: If you don’t get a response, follow up again after a week. Show patience and continue to express your interest.
• Final Follow-Up: A third follow-up after another week can be your final attempt, where you can mention that you’ll assume they’ve gone in a different direction if no response is received.

2. Personalize Your Messages

• Reference Previous Communication: Mention specifics from your last conversation or proposal to show you’re attentive and invested.
• Tailor Your Approach: Adjust your tone and content based on the client’s personality and the nature of the project.

3. Add Value in Each Follow-Up

• Share Additional Insights: Offer new ideas, tips, or relevant content that can help the client see the value you bring.
• Answer Questions: If you sense hesitation, address potential objections or clarify any points that might be holding the client back.

4. Use Multiple Channels

• Email: The primary method for most follow-ups; keep it professional and concise.
• LinkedIn: If connected, use LinkedIn to send a polite message or engage with the client’s content.
• Phone Calls: A quick call can sometimes be more effective than email, especially for urgent or high-value proposals.

Follow-Up Templates

Template 1: Initial Follow-Up

Hi [Client Name],

I hope you're doing well. I wanted to follow up on the proposal I sent on [Date] regarding [Project Name]. I’m excited about the opportunity to work together and would love to answer any questions you might have.

Looking forward to your feedback!

Best regards,  
[Your Name]

### **Template 2: Second Follow-Up**

Hi [Client Name],

Just checking in to see if you had a chance to review my proposal for [Project Name]. I’m confident that we can achieve [specific result or benefit] together. If you need more information or have any concerns, please let me know.

Best,  
[Your Name]

### **Template 2: Final Follow-Up**

Hi [Client Name],

I wanted to reach out one last time regarding the [Project Name]. If now isn’t the right time, I completely understand, and I’d be happy to reconnect in the future. Please feel free to reach out if you have any questions or if there’s anything I can do to assist.

Thank you for considering my proposal.

Best,  
[Your Name]